Why Title Tags Are So
Important
Title Tags were invented as
part of the first HTML standard way back in 1993.
Title Tags are used in two ways. First, they
appear as the title of a web page at the very top of the
browser window, above the address bar, in what is called
the title bar, usually the blue bar at the very top of
the browser window.
This first way of using the Title Tag is interesting,
but not very important in terms of the shopping
experience or Internet marketing.
The second way the Title Tag is used is hugely important
- arguably the most important single factor in Internet
marketing. When a prospective customer visits a
major search engine and performs a keyword search, the
natural or organic listings that are returned typically
have 4 lines - the title, or headline in blue, a 2 line
description, or snippet, in black, and the address url
in green.
Since from an Internet marketing perspective, your
website does not exist in a vacuum, but these search
listings are an important part of your marketing or
advertising activities, and so these ads are essentially
a kind of 'yellow pages' ad for your site, products and
services.
Since these ads occur on the page next to your
competitors, and since ideally your search engine
listing or ad will appear at or near the top of these
listings, and since the biggest single factor in your ad
appearing near the top of search engine results is the
appearance of keywords in your this title, and since
this title is the title tag, the title tag is arguably
the most important single factor in your internet
marketing.
Because of all of these considerations, the ability to
manage title tags is a top priority for all Internet
marketing campaigns.
Overview
Digital Title Tag Manager
provides a simple approach toward advanced management of
your web store title tags - job one for any SEO or
Internet marketing campaign.
Automated in the sense that if you supply no title tag
for a given product, the product name automatically
appears. However, if you enter a title tag for
that product, the alternative title appears, allowing
you to fine-tune the name of your products and optimize
them for search engines.
We recommend you focus on your hot products or best
sellers first, and include important targeted keyword
phrases in the these custom product titles whenever
possible.
Installation consist of copying a few files to the
merchant store. Opening of the administrative page
for the first time creates a single custom table in your
store's database used to store sales information.
No standard store tables are changed and alterations to
standard store code are needed.
Features
|
▪ |
Survey
installs in minutes |
|
▪ |
Two
files are altered - one to display the title tag on
the store product page and the second is altered to
display the title tag field in the store
administrative tools
|
|
▪ |
One
custom table is added to the store database - no
store tables are altered and no recompile is
necessary
|
|
▪ |
No
immediate title updates are necessary - all title
tags show immediately on every product and catalog
pages after installation
|
|
▪ |
Write
keyword optimized title tags after researching
important keywords and competitors in your market
space
|
|
▪ |
Per
site licensing. |
Requirements |
|
▪ |
All
versions of StoreFront 6.x SE and AE are fully
supported |
|
▪ |
Support for BVC, AspDotNetStoreFront and other carts
available - call for pricing |
|
▪ |
ASP.Net 1.1, 2.0 and 3.0 |
|
▪ |
MS SQL
2000 or higher |
Comments
Digital Title Tag Manager
provides a simple yet powerful administrative interface
for managing keyword-optimized title tags at the product
and catalog level - aside from doing basic research to
understand how keywords are used by prospective buyers
and competitors in your niche, title tag keyword
optimization is the starting point of any Internet
marketing campaign.
Installation
and Advanced Support
Digital Title Tag Manager
installs easily and can be configured and managed by
merchants with no outside help. Installation and
configuration are well-documented and takes minutes.
If you prefer, we can install Title Tag Manager for you for an
installation fee of $49, and we can also
train you on how to research, write and manage keyword
optimized title tags for as little as $99 - call for pricing on
advanced consulting and training.
Advanced support is available for help in planning sales
and promotion campaigns, and tying these to email
campaigns, targeted landing pages, advanced analytics
developing a roadmap for store sales and
targeted marketing goals. Contact us for advanced support
pricing.
Purchase
Contact us at
sales@digitalbeach.org to arrange for a phone order
or to inquire about additional services.
|
|
Figure 1
Sales Manager provides setup and scheduling of
sales promotions in advance, and the ability to
quickly and easily edit product lists.
Figure 2
Product sales price and short and long description
can be edited in advance and revert to standard
price and description automatically when sale ends.
|
|
design
