Overview:
Digital Ad-Panel Manager
displays related or recommended products in an
'advertising panel" or ad panel on any StoreFront
product (detail.aspx) page.
Ad panels may be configured in one of three ways -
horizontal, or vertical with either one column or two.
Images default to 75x75 pixels, can be linked to another
page (usually a specific product or promotional page),
and can include alternative text (alt text).
An administrative interface allows the configuration of
each ad panel on a product by product basis, and allows
for easy ongoing updates and maintenance.
Benefits include increased sales conversion on a product
basis, fine grain control over cross-selling
opportunities, and ability to create target promotions.
Feature/Benefits:
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Product-level ad panel creation |
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Ad
Panels created dynamically from SQL database |
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Horizontal or vertical configuration |
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Control can be placed anywhere on product page |
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Each
image can be linked to a product or promotional page |
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Administrative interface allows quick configuration
and review for each ad panel |
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Titles
for each section can be hidden or show |
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First
'cell' can be configured as text with links |
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Alternative to standard related products
presentation schemes |
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Cross-selling and promotional awareness |
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Easy
to Install and maintain |
Requirements:
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Storefront 6.x |
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MS SQL
database |
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Can be
customized to support any Asp.net-compatible website |
Comments:
We have found promotional
advertising and cross selling are an important component
in generating sales, particularly if the sales message
is specifically tied to individual products.
Without tracking individual customers directly,
customers generally navigate to items that interest
them, and the opportunity to present related products in
an alternative presentation format translates into a
greatly enhanced user experience, more brand awareness,
and higher conversion rates.
Installation
Services and Training:
Many merchants prefer to
have Digital Ad Panel Manager installed by one of our
trained SF Add-on technicians, and to receive at a least
a walk-through for basic training. Fees for this
service start at $49.00 and include 30-day
support. Additional help can
be found for enhancing/tweaking of your site, as
well as help with developing a coherent strategy for
integrating ad panel into your general marketing scheme.
Site Makeovers:
In many cases, installation
of Digital Ad Panel Manager is the perfect opportunity
to rethink the navigation and product presentation of a
site and potentially makeover a website in terms of both
look-and-feel as well as function.
Purchase:
Contact us at
sales@digitalbeach.org for details on purchasing
Digital Ad Panel Manager, Installation Services, or
inquiring about a free analysis for a site makeover. |
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Figure 1
Horizontal display by product page.
Figure 2
Vertical display by product page showing two
column configuration.
Figure 3
Administrative interface displays ad-panel
mockup and provides for configuration of
individual ad panels by product.
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design
